Our Mission
Revolutionizing energy with innovation, guaranteed savings, and life-changing opportunities
At ThinkBigEnergy, we believe that every American deserves access to affordable, reliable, and sustainable energy solutions. Our mission is to revolutionize the energy industry by providing innovative technology, guaranteed savings, and unprecedented customer value while creating life-changing income opportunities for motivated entrepreneurs.
We're not just another energy company - we're pioneers in energy technology, creating solutions that have never existed before in the industry. Our commitment extends beyond simple energy supply to comprehensive customer empowerment through cutting-edge technology and unmatched service excellence.
Leadership & Company History
Founded by proven success, backed by institutional investors
Michael Falquist - Founder & CEO
Visionary Leader with Extraordinary Track Record
Proven Success Story
ThinkBigEnergy was founded by Michael Falquist, a visionary leader with an extraordinary track record in the energy industry. Approximately 18 years ago, Michael founded Viridian Energy with just $1 million in seed money. Through innovative leadership and strategic vision, he grew that company from startup to over 1.4 million customers in less than a decade, ultimately selling the business for over $500 million.
The Vision for ThinkBigEnergy
After completing his two-year non-compete agreement, Michael recognized that the energy industry was becoming increasingly volatile, creating unprecedented opportunities for innovation and customer value. Rather than rest on his previous success, Michael developed a comprehensive business plan that caught the attention of major institutional investors.
Institutional Backing & Investment
Michael's vision attracted investment from Oaktree Capital, a multi-billion dollar hedge fund, and Brookfield, one of the largest sustainable energy companies on the planet with over $500 billion in assets and more than 500,000 employees worldwide.
These institutional investors didn't provide modest funding - they wrote Michael a check for $100 million with a simple directive: "Build it again, this time even bigger."
Strategic Acquisition & Transformation
With substantial backing, Michael strategically acquired Think Energy, not because it was a household name (it only had about 20,000 customers nationwide), and not because of stellar customer service (the previous owners had allowed customer service to deteriorate to a dismal 1.1 out of 5 rating on Trustpilot).
Instead, Michael acquired Think Energy because it held licenses in all deregulated energy markets across America - essentially purchasing a complete business infrastructure.
Remarkable Transformation
Through an aggressive rebranding campaign and customer-first approach, the company transformed its reputation dramatically. In just two years under Michael's leadership, Think Energy's customer satisfaction rating improved from 1.1 to 4.5 out of 5 stars and continues rising, demonstrating the company's commitment to excellence and customer service.
Revolutionary Technology
Industry-first innovations that guarantee customer savings
AutoSave: Industry-First Guarantee
Think Energy has developed proprietary software that powers our revolutionary AutoSave product, making us the only energy company in America that can guarantee customers will save money or, at minimum, never pay more than their current utility company rates.
AutoSave works by analyzing each customer's unique energy usage patterns and calculating a personalized energy rate specifically for them. The system continuously monitors market conditions and compares personalized rates to utility standard service rates.
This technology creates what we believe will be a monopoly-like position in the energy space. Just as Bill Gates revolutionized computing by making computers communicate with each other through Microsoft, Think Energy is creating similar connectivity and automation in the energy sector.
ThinkSmart: Intelligent Energy Management
Our patented ThinkSmart technology, currently available in Texas, represents another innovation in energy management. This system connects with customers' Wi-Fi enabled smart thermostats (Nest, Honeywell, or Resideo) to optimize energy usage automatically.
ThinkSmart makes small temperature adjustments - just a few degrees - to maintain comfort while reducing energy consumption. Customers receive $10 in monthly bill credits for participating, and they maintain complete override control when needed.
This technology will expand to other AutoSave markets, providing additional savings opportunities on top of our core energy services.
Community Solar Leadership
America's #1 aggregator of community solar projects
Transforming Solar Access
Think Energy has become America's number one aggregator of community solar, fundamentally changing how these projects are developed and filled. Community solar allows customers to benefit from solar energy without installing panels on their roofs, making clean energy accessible to renters, homeowners with unsuitable roofs, and anyone seeking guaranteed savings.
Revolutionary Marketing Approach
Our approach to community solar marketing has revolutionized the industry. Traditional developers relied on door-to-door sales and direct mail campaigns, which typically achieved very low conversion rates.
When Think Energy entered the Maine market in March 2023, we encountered a developer who had spent four and a half years filling a 5,000-home solar farm using traditional methods. The developer challenged us with a similar-sized project to demonstrate our capabilities.
The Result: Instead of four and a half years, Think Energy filled that farm to 100% capacity in just four and a half months. This dramatic improvement in efficiency caught the attention of the entire industry.
Exclusive Developer Partnerships
Our success led to exclusive contracts with the four largest community solar developers in the country. These partnerships position Think Energy as the go-to company for filling solar farms as they expand across America. No other company fills community solar projects faster or more efficiently than Think Energy.
Market Presence
Serving customers across 20+ deregulated energy markets
Markets We Serve
Texas
Complete deregulated market with AutoSave and ThinkSmart technology
Northeast
Pennsylvania, New Jersey, Connecticut, Massachusetts, Maine, New Hampshire, Rhode Island
Midwest
Ohio, Illinois, Michigan, Indiana
Other Markets
Oklahoma, New Mexico, and expanding nationwide
Ready to Join the Energy Revolution?
Whether you're looking to save money on your energy bills or create a new income stream, ThinkBigEnergy has the solution for you.